Paid Social - Bring Digital

Your social ads, managed by experts

Social media is one of the most effective ways you can engage with your target customers. With more than five billion active users on social networks worldwide, it’s no surprise that online brands are investing more and more in reaching those users with social ads.

But any marketer worth their salt will tell you that large audiences don’t guarantee large returns. It takes a finely tuned paid social strategy to find those users who’ll fall in love with your brand — and then deliver a creative message that’ll grab their attention.

Our Paid Social experts are fully equipped to deliver the campaign results you need. They use cutting-edge data and insights technology to fuel an ROI that allows your brand to flourish. Whether it’s building brand awareness, driving conversions, or adopting an expansive full-funnel marketing strategy, we’ve handpicked a team of social media marketers that really can do it all.

“Working with Bring Digital presents us with the opportunity to combine our 60-year history in homeware retail with a paid social strategy rooted in our ambitious eCommerce goals. With their help, we’re tapping into brand-new audiences and showing them why Lakeland is such a beloved homeware brand.”

Matt Elliott, Head of Digital

Bring Digital took the initiative on all elements of In The Style’s paid media strategy, from setting targets to restructuring campaigns for profitable growth. They made it easy for us to see tangible returns on every activity, delivering consistent improvements in a year that’s been challenging for everyone in our industry. I can’t wait to see what we can achieve together in the future.

Ben Armstrong, Managing Director

“We have worked with Bring Digital for the past year, and their expertise in leading our PPC strategy, especially Google Shopping, has been outstanding. Their efforts significantly boosted our growth, achieving a 6% ROAS and continually setting ambitious targets while improving our campaigns. Their dedication and results-driven approach have greatly impacted our business. We highly recommend Bring Digital for their exceptional digital marketing services.”

Claudia Simon, Director of Commerce

Social platforms
we work with

TikTok

Capture your audience with videos that grab their attention on the world’s fastest-growing social media platform.

Generate quality leads with the world’s number-one social network for professionals.

X (Formerly Twitter)

Make your brand part of the conversation with dynamic ad campaigns on X.

Cultivate an audience full of ideas with the internet’s best image-led platform for inspiring creativity.

YouTube

Get your brand message in front of a highly-targeted audience with the world’s biggest video platform.

Why invest in a paid social strategy?

The average person spends about 145 minutes on social media every day

The most important thing for marketers is to be where their customers are. And there’s nowhere that your customers are more often than social media.

Nearly 30% of all digital media spend is invested in social media advertising

The UK’s fastest growing eCommerce brands recognise the value of an at-scale social media advertising strategy. In an increasingly competitive market, your brand needs the know-how to fight for your audience’s attention.

The average CTR of social ads is less than 1%

Reaching users is easy, but getting them to engage? That’s harder than ever. A data-led strategy allows you to see what users are actually responding to — and how to turn those clicks into transactions.

The average person uses 6.7 different social networks per month

It’s not enough to serve ads on one or two of the major social platforms. A robust paid social strategy allows you to maximise conversions with touch points on every social channel your audience engages with.

Our technologies

Paid social advertising is constantly evolving — and so are we. Here are the tools we use to put you ahead of your rivals.

Our strategic approach

Extensive targeting capabilities

Understanding your audience is the most crucial step in turning them into potential customers. Our comprehensive tech suite allows us to discover vast new audiences for your brand campaigns based on their interests, behaviours, demographics, job roles, and more. Got a niche product? We can build custom audiences for you, too.

Dynamic Conversion

Dynamic conversion tracking allows you to determine whether or not your campaigns have driven users to important actions on your website. That might be filling in a form, buying a product or downloading a file.

Retargeting

Retargeting, also called remarketing, lets you reach out to previous visitors of your website or app, often by displaying ads or sending emails. It’s the perfect opportunity to recapture potential leads or customers if they leave your site without converting or meeting a marketing goal.

Advantage+

Advantage+ is Meta’s solution in the AI-first world we live in. Using Advantage+, our Paid Social experts deliver stronger performance for your campaigns with lower front-end costs and better GA performance than other campaigns.

Social ads, the Bring Digital way

1: It starts with strategy

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We always start with your KPIs and a deep dive into your data. When we fully understand your previous activity, your target audience, and your account performance, we’ll draw up a plan that meets your needs AND your goals.

2: Best-practice account structure

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Build your brand on rock-solid foundations with an in-depth account structure audit. We’ll implement our best-in-class account structure to make it as efficient as possible before you start spending.

3: Test, optimise, profit

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As soon as your first social ads campaign goes live, we’ll run continuous testing to spot new growth opportunities. We’ll experiment with audience, ad format, ad creative, and messaging to constantly improve your ROI.

4: Detailed reporting and analysis

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When you choose Bring, you don’t just learn which ads are performing best: you’ll learn why, too. We’ll show you wins and challenges in regular transparent reports that include straight-to-the-point summaries of what we need to do next.

5: Cross-channel collaboration

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With Bring, your social ads don’t need to operate in silos. We collaborate with other channels to provide a holistic marketing strategy that captures more sales at a lower cost-per-acquisition. We work smarter, not harder.

6: Long-term account growth

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We don’t believe that “hacks” builds a strong brand. Instead, we’ll develop a sustainable growth strategy for your social ad campaigns that will strengthen your business for years to come.

Case studies

View all case studies

Learn how The Pools, home of football pool betting, landed a jackpot against the odds with Bring Digital’s Paid Social strategy — and why they’re continuing to place their bets on Bring.

View Case Study

+ 743 %

Increase in
Clicks

+ 1313 %

New User
Registrations

- 52 %

Cost Per
Registration

+
743
0 %

Increase in
Clicks

+
1313
0 %

New User
Registrations

-
52
0 %

Cost Per
Registration

Learn how Bring Digital supplemented Victoria Health's existing Performance Max structure with their next-level expertise to turn revenue, sales and ROAS into the picture of health.

View Case Study

+ 88 %

PPC traffic

+ 133 %

PPC sales

+ 168 %

PPC revenue

+
88
0 %

PPC traffic

+
133
0 %

PPC sales

+
168
0 %

PPC revenue

Bring Digital worked with iconic photography retailer Jessops to restructure their Performance Max setup and maximise margin during peak trading -- delivering their most profitable Black Friday ever.

Services

Social Media Advertising Services

Your social ads, managed by experts

Matt Elliott, Head of Digital

Ben Armstrong, Managing Director

Claudia Simon, Director of Commerce

Social platforms we work with

Meta

TikTok

LinkedIn

X (Formerly Twitter)

Pinterest

YouTube

Why invest in a paid social strategy?

The average person spends about 145 minutes on social media every day

Nearly 30% of all digital media spend is invested in social media advertising

The average CTR of social ads is less than 1%

The average person uses 6.7 different social networks per month

Our technologies

Our strategic approach

Extensive targeting capabilities

Dynamic Conversion

Retargeting

Advantage+

Social ads, the Bring Digital way

1: It starts with strategy

2: Best-practice account structure

3: Test, optimise, profit

4: Detailed reporting and analysis

5: Cross-channel collaboration

6: Long-term account growth

Case studies

+ 743 %

Increase in Clicks

+ 1313 %

New User Registrations

- 52 %

Cost Per Registration

+ 743 0 %

Increase in Clicks

+ 1313 0 %

New User Registrations

- 52 0 %

Cost Per Registration

+ 88 %

PPC traffic

+ 133 %

PPC sales

+ 168 %

PPC revenue

+ 88 0 %

PPC traffic

+ 133 0 %

PPC sales

+ 168 0 %

PPC revenue

+ 79 %

Revenue to key brands

+ 56 %

Return on ad spend

+ 24 %

Conversion rate

+ 79 0 %

Revenue to key brands

+ 56 0 %

Return on ad spend

+ 24 0 %

Conversion rate

We bring award winning strategies

Ready to accelerate your Paid Social campaigns?

If you want to take your Paid Social campaigns to the next level, we’d love to hear from you. Get in touch today to discuss how we can make you our next success story.

Social Media
Advertising Services

Social platforms
we work with

Increase in
Clicks

New User
Registrations

Cost Per
Registration

+
743
0 %

Increase in
Clicks

+
1313
0 %

New User
Registrations

-
52
0 %

Cost Per
Registration

+
88
0 %

+
133
0 %

+
168
0 %

+
79
0 %

+
56
0 %

+
24
0 %

We bring award
winning strategies