Digital PR

Your digital PR, managed by experts

Your site’s ability to rank well for its most important search terms is determined in large part by the quantity and quality of the domains linking to it. That’s why even the best websites can go undiscovered by search engine users if they lack a strong backlink profile.

Our digital PR services are the solution to that problem. We’ll develop strategies that are going to get you featured in top-tier publications, boost your website rankings and improve your brand awareness. We’ll use everything in our arsenal to get your brand name in front of your target readers, from reactive commentary on breaking news to in-depth data campaigns exposing the hidden truths your audience will be desperate to read about.

Gaining digital PR coverage is harder than it has ever been, but with our dedicated team, you can capitalise on all the opportunities available to drive PR coverage and backlinks for your brand, no matter your industry.

Let's talk more

“Having worked with the Bring Digital team for several years now, we’re constantly blown away by their initiative and ability to get results. Their digital PR work has established us as a thought leader in our market and has solidified Bionic as a brand that goes above and beyond to educate its customers. They’ve allowed us to capture the media’s attention countless times— and our site has seen a massive boost as a result.”

Les Roberts, Content Manager

Why invest in Digital PR?

There’s a strong correlation between links and site traffic

Earning high-quality, relevant backlinks to your website is one of the most effective ways to strengthen your rankings and organic traffic over time. When your backlink profile grows, your traffic almost always grows alongside it, and you can retain that uplift for years to come.

3 in 4 link-builders pay for links, even though they shouldn’t

In most cases, buying links violates Google’s guidelines and can put you at risk of penalties. We never pay for links; our strategies are exclusively tailored around growing your site authority organically.

Experienced PR professionals build links 41% cheaper

Our PR experts know what works and what doesn’t, so you save time and money by avoiding ideas that journalists are unlikely to pick up. Instead, we focus your budget on what our press contacts actually want to see — and what’s most likely to get results.

How we grow your business with our digital PR services

Boost your brand awareness

Get covered in some of the world’s biggest publications and put your business in front of millions of readers every month.

Get in front of your target audience

Stay laser-focused on the personas that will impact your bottom line with PR campaigns tailored to your niche.

Gather links without any nasty surprises

Generate organic-only backlinks to your site every month, protecting your brand from Google penalties for risk-free growth.

Increase your keyword rankings

More quality links means more trust, which gives you the edge over the competition when it comes to ranking for your most valuable terms.

Our digital PR services

Digital PR Campaigns

Get noticed and generate high authority and relevant backlinks with multi-faceted PR campaigns ranging from in-depth data pieces to creative visual guides.

Media Monitoring

Involve your brand in today’s biggest stories with reactive digital PR activity. Leverage your expertise to use emerging trends to your advantage.

Expert Commentary

Share expert comments with relevant digital publishers to elevate your campaigns and demonstrate your knowledge and expertise within your industry.

Link Reclamation

Strengthen your existing backlink profile by reclaiming old links lost through redirects or expired pages, identified in our in-depth backlink audits.

Competitor Link Opportunities

Discover where your competitors are getting links — and how you can turn them into links to your site instead.

Journalist Requests

We make the effort to build relationships with journalists in your industry so that when they need expert commentary, internal data, or insightful information, they know who to contact.

Publications that have featured our clients

Digital PR,
the Bring Digital way

1: We learn about your brand

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Before we start any creative work, we’ll dig into your brand to learn about your core values, your target audience, and your dream publications. We’ll also ask about any previous PR campaigns your business has launched and apply the key learnings to our future ideas.

2: We audit your existing links

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Next, we’ll conduct a thorough audit of your backlink profile to determine where you’ve generated coverage in the past — and spot any immediate opportunities you might have missed. We’ll also show you how your competitors are generating coverage, along with any weaknesses in their link-building strategies that you can exploit.

3: We collaborate on ideas

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Once we understand your brand objectives and guidelines, we’ll develop several campaign ideas designed to place your business in your audience’s favourite publications. We’ll run workshops with you and your team to collaborate in turning those ideas into a campaign plan you can really get behind.

4: We craft a multi-faceted plan

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With campaign concepts agreed, we’ll develop a comprehensive timeline of everything needed to execute it successfully. But we won’t just wait around until the assets are ready: we’ll also show you where you can generate quality coverage straight away, from reactive stories to expert commentary on emerging themes.

5: We identify our target contacts

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Our digital PR team has built hundreds of strong relationships with journalists over time, so they’ll know who to target with what type of story. We’ll craft tailored press releases for each list that we prepare, turning a single campaign into multiple bespoke stories that we know each journalist will want to read.

6: We report and refine

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When we’ve finished running your campaign, we’ll walk you through all the key findings. You’ll get full access to our transparent reporting suite, where we can explain what went well and what we learned to improve our chances of success in future campaigns. We can also showcase how our links have impacted you and your website.

Related case study

View all case studies

Find out how our Digital PR team landed 163 relevant backlinks for energy and utilities comparison site Bionic across national and regional publications with a single campaign.

View Case Study

163

Backlinks
generated

58

Average
domain rating

+ 454 %

vs target

163
0

Backlinks
generated

58
0

Average
domain rating

+
454
0 %

vs target

Bring's Digital PR team delivered consistent backlinks to the Yours Clothing website over a prolonged period of time, bolstering their domain authority and brand awareness.

View Case Study

201

Links built

+ 55 %

Increase in
referring domains

53

Average domain
rating of new links

201
0

Links built

+
55
0 %

Increase in
referring domains

53
0

Average domain
rating of new links

We bring award-
winning service

Don’t just take our word for it. We’ve won awards from industry titans like The Drum and CIPR, and were named the UK’s Large SEO Agency of the Year at the UK Agency Awards 2023.

See Our Awards Cabinet

Latest Digital PR blogs

View All

Data & Analytics

Why First-Party Data is Still the Future After Google’s Cookie U-turn (and 4 Ways to Collect More)

Bring’s Jen Riley explains why Google’s sudden change of heart on the issue of cookies shouldn’t mean marketers rely on third-party data. She unpacks why first-party should still reign supreme and highlights four ways you can get more of it…...

News

Amplified AI and Superpowered Segments: 5 Things We Learned at K:LDN 2024

Bring Digital’s Partnerships Director Paul Casey shares his top 5 learnings from Klaviyo’s annual K:LDN event, including a peek under the hood at the CRM giant’s upcoming features. Don’t get me wrong: London is a big place. But after spending…...

Digital PR

Press Friends for Life: How to Nurture Journalist Relationships for PR Success

Digital PR Manager Olivia Bence explains why relationships are an increasingly important element of your PR strategy — and what you can do to turn a journalist into a brand ally. Over the past few years, Digital PR has changed.…...

Services

Your digital PR, managed by experts

Les Roberts, Content Manager

Why invest in Digital PR?

There’s a strong correlation between links and site traffic

3 in 4 link-builders pay for links, even though they shouldn’t

Experienced PR professionals build links 41% cheaper

How we grow your business with our digital PR services

Boost your brand awareness

Get in front of your target audience

Gather links without any nasty surprises

Increase your keyword rankings

Our digital PR services

Digital PR Campaigns

Media Monitoring

Expert Commentary

Link Reclamation

Competitor Link Opportunities

Journalist Requests

Publications that have featured our clients

Digital PR, the Bring Digital way

1: We learn about your brand

2: We audit your existing links

3: We collaborate on ideas

4: We craft a multi-faceted plan

5: We identify our target contacts

6: We report and refine

Related case study

163

Backlinks generated

58

Average domain rating

+ 454 %

vs target

163 0

Backlinks generated

58 0

Average domain rating

+ 454 0 %

vs target

201

Links built

+ 55 %

Increase in referring domains

53

Average domain rating of new links

201 0

Links built

+ 55 0 %

Increase in referring domains

53 0

Average domain rating of new links

We bring award- winning service

Latest Digital PR blogs

Why First-Party Data is Still the Future After Google’s Cookie U-turn (and 4 Ways to Collect More)

Amplified AI and Superpowered Segments: 5 Things We Learned at K:LDN 2024

Press Friends for Life: How to Nurture Journalist Relationships for PR Success

Ready to make your brand famous?

If you want to take your Digital PR campaigns to the next level, we’d love to hear from you. Contact us today to discuss how we can make you our next success story.

Digital PR,
the Bring Digital way

Backlinks
generated

Average
domain rating

163
0

Backlinks
generated

58
0

Average
domain rating

+
454
0 %

Increase in
referring domains

Average domain
rating of new links

201
0

+
55
0 %

Increase in
referring domains

53
0

Average domain
rating of new links

We bring award-
winning service